Give Jeans a Chance

The homeless often have a hard time getting clean jeans without any holes. A few years ago we set up a Jeans Donation program at Volcom to collect as many jeans as possible. Within 3 years this campaign has grown significantly and to date we have collected nearly 25,000 pairs of jeans at 400 participating stores around the world. The jeans have been donated to local homeless shelters.

I’m stoked to see how many retailers, schools and local communities have gotten involved to give back to the homeless communities. Here is a poster image that was used to promote the campaign, and below that are a few Give Jeans a Chance videos we made.

To see several homeless portraits, click here

Jerry from Chicago

His name is Jerry from Chicago, he was on his way to church to get a blanket. Last night his blanket was stolen and its starting to get really cold out. He’s 60 years old and he has been living on the streets of Long Beach for the past 2 years.

After 20 years of hard work at a paper company, he lost his job when they downsized. “I know a lot about the paper industry, but no company will hire someone my age”.

“You can probably tell but I have an alcohol problem”. His parents owned a bar and his mom was an alcoholic. She passed away from drinking. Jerry often has seizures from the alcohol and his head, arms and legs are covered in wounds from repeatedly falling on the ground.

He has been arrested several times for drinking in public. He still needs to pay 7 outstanding tickets with a total value of $1535. He has no government support, he applied for Veteran support but thinks he won’t receive this before he dies. He’s not afraid to die because he believes in God.

“Its very hard to get off the streets. No one will hire me and I have no place to go. I’m afraid to be alone. I don’t know where to go and I don’t care. I often feel like a lonely penguin without any direction.

“I’m not a bad guy, you have to believe me, I’m not a bad guy”.

Click here to see more about the homeless.