The homeless often have a hard time getting clean jeans without any holes. A few years ago we set up a Jeans Donation program at Volcom to collect as many jeans as possible. Within 3 years this campaign has grown significantly and to date we have collected nearly 25,000 pairs of jeans at 400 participating stores around the world. The jeans have been donated to local homeless shelters.
I’m stoked to see how many retailers, schools and local communities have gotten involved to give back to the homeless communities. Here is a poster image that was used to promote the campaign, and below that are a few Give Jeans a Chance videos we made.
To see several homeless portraits, click here